Wabash & Lake Advertising & Consulting
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Address Midlothian, VA, USA 23112

Phone804-464-3622

Advertising and Marketing

Wabash and Lake Consulting Provide Solutions For Fractional Marketing Services In Richmond VA

Wabash and Lake Consulting offer innovative and effective fractional marketing solutions for small businesses in Richmond, VA. Our experienced team of marketing professionals provides tailored, results-driven marketing strategies to help businesses reach their goals.

Lucy Davis

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Business location

  • Founded 2017

Questions and Answers

Q: Your website says that you are a long-term partner with your clients. What’s the longest you’ve worked with any client?

A:

Several of our clients have been with us for almost a decade and a few more than that. We have helped grow and adapt their businesses through market changes, pandemics, staffing changes, multiple locations, expansions, and much more. All the while growing their bottom lines and overall success.

  • 2 months ago

Q: I’m considering hiring a Marketing Director. Why should I hire your team as a Fractional Marketing Director?

A:

Great question. Our team has been hired instead of a full-time marketing director many times now because of the efficiencies we bring to the table. Normally if you hire a marketing director you then need to secure an outside vendor or agency for graphic design, ad placement and creation, website work, consultation for sales language and presentations, and more. Our team brings all of these capabilities to your team and for less than the price of one full-time person. Plus we train and onboard much faster, and we don’t require benefits, new computes, software subscriptions and more.

  • 2 months ago

Q: What kinds of marketing do you specialize in?

A:

We operate as a high-performing Marketing Director of CMO should - which means that we can and do work on just about anything that your company needs - Long-term strategies that coincide with your operations, Brand Development, Copywriting and messaging, Sales Pieces & Presentation Development, Customer messaging and reviews, PR and email messaging, Advertising planning and execution for all mediums, SEO Analysis & Digital Strategy, websites, audio & Video creation, and much more.

  • 2 months ago

Q: My prior agency had surprise charges almost every month and it was hard to plan my budget appropriately. Your website says that you charge a flat monthly retainer fee. What other fees can I expect to pay?

A:

Great question. We do not operate as a normal agency and have never once had a surprise fee or upcharge for any of our clients. We promise to work as a dedicated member of your team and in doing so that means that we get the job done. No extra fees or markups.

  • 2 months ago

Q: Do you have a portfolio or samples of your past client work?

A:

Of course! We have several on our website. At the same time we have almost a decade's worth of work that can be shared if our clients have given permission to do so.

  • 2 months ago

Q: Who is responsible for creating the content your team provides, and will I own it?

A:

We take this seriously. All work and data is always yours. We operate as a dedicated member of your team and always on your behalf. Our team creates the unique and impactful content that you need to match and enhance your brand and in the rare occasion that we work with an outside vendor (video shoot, print vendors, etc) we always direct and oversee the effort as a high-performing Marketing Director of CMO should.

  • 1 month ago

Q: There are a lot of options in marketing. What is your idea of success?

A:

Success can be measured in many, many ways. A series of marketing pieces might look amazing but if you don’t close the business then how great are they? We work on your entire customer funnel to make sure everything is working together to be as efficient and effective as possible. Our goal is to see growth across as many metrics inside your business as possible for real and sustainable success.

  • 1 month ago

Q: How do you determine if you want to work with a client or not?

A:

Our best clients are those who are willing to work with us as active and high-performing members of their team. If a business is simply looking for a vendor to do as they’re told then we walk away from the relationship. We are proud to be able to choose who we work with.

  • 1 month ago

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